YouTube can be a double-edged sword for healthcare and pharmaceutical marketers. On one hand, it's a massive platform with a captive audience and engaging ad units. On the other, it's a minefield of regulations, targeting restrictions, and brand safety concerns.
But with a trusted guide - a YouTube whisperer, in fact - marketers can navigate this complex landscape.
Navigating the YouTube Maze
We're the experts at Brand Safety:
We decode YouTube's rules and regulations and we've got the know-how, making sure your campaigns are compliant.
Special focus on using a “scalpel” approach to safely appear on health related content, while avoiding being on negative/unsafe health content.
Customized exclusions specific to YouTube TV where there are less controls compared to YouTube, preventing your brand from running on any specific publishers (if desired).
Let's Make Your YouTube Campaign a Success
At Nomology, we can create a bespoke campaign that's both effective and compliant, helping you:
Reach your target audience: We'll use our expertise to identify and target the right healthcare professionals and/or patients.
Optimize your campaign for engagement: We'll monitor your campaign's performance, utilizing our Optimization Engine to find the audience most engaged with your creative. Optimization is really the key to the success of any campaign.
Provide Cost Efficiencies: Using our Transparent Dynamic Pricing Model, we ensure more of your budget goes to working media, pouring added value into your campaign during our optimization process.
Nomology’s Premier Partnership with Google: With our Google partnership, expect priority response times for any escalations.
A Recent Success Story
We recently partnered with a pharmaceutical company to promote an ADHD treatment for children. Targeting their parents, the brand wanted to drive awareness for their unique and immersive video game experience, designed for kids aged 8-12.
Precise Targeting: We successfully reached the desired audience, namely parents of children with ADHD.
Increased Brand Awareness: We significantly boosted brand awareness among the target audience by over 35%.
Drove Engagement: Our campaigns exceeded expectations with the average Non Skip campaign VCRs superseding internal benchmarks by over 17%.
So, are you ready to have your YouTube advertising prescription filled by Nomology?
Let's get started!
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